What clients have found useful about this work
These are accounts from clients who agreed to share their experience. We have tried to represent them accurately, including the parts that were less clear-cut.
← Back to HomeAccounts from recent engagements
Pornsak Wongkitjaroenchai
Managing Director, Bangkok
We used the Market Exploration Review before deciding whether to pursue a Vietnam distribution arrangement. The note we received was useful — not because it told us what to do, but because it named several things we had not adequately thought through. We ended up adjusting our timeline by six months as a result, and that turned out to be the right call.
March 2025 — Market Exploration Review
Natnicha Jaturapitakkul
CEO, Chiang Mai-based exporter
The Entry Planning Engagement helped us get our thinking into a structure we could actually use. The financial model in particular — we still refer to it. The pace of the sessions was manageable, and we felt the work reflected our actual situation rather than a generic framework applied to our name. A few of the commercial assumptions in the draft needed revisiting during sessions, which was the point.
January 2025 — Entry Planning Engagement
Siriwan Khamwong
Operations Director, Pathum Thani
We were carrying an entry into Malaysia through our first year and the Advisory Partnership gave our team a consistent point of reference. Not every month was complicated — some sessions were short — but the knowledge that we could reach the team between sessions made a difference when things moved quickly. The local hire support in the second quarter was particularly helpful.
February 2025 — Expansion Advisory Partnership
Anurak Thongsuk
Head of Strategy, Bangkok
What distinguished the review from similar engagements we had done before was that the written note actually raised things we had not raised ourselves. The section on our own internal readiness was uncomfortable in places — but accurate, and more useful than a market report that assumed we were ready to proceed.
April 2025 — Market Exploration Review
Pattaraporn Ruengroj
Founder, professional services firm
We had enough internal experience to know what we did not know — which made finding useful advisory support difficult. Thanya Advisory sat with that uncertainty without trying to resolve it prematurely. The entry plan we produced reflects that — it is honest about where the assumptions are thinner, and that transparency has made it a more reliable working document.
February 2025 — Entry Planning Engagement
Chatchai Thaweewong
CFO, manufacturing firm, Rayong
The financial modeling component of the entry plan was significantly more rigorous than I had expected. It held up through scenario testing that we ran internally after the engagement closed, and the assumptions were documented clearly enough that we could adjust them ourselves as conditions changed. That is what we needed — something maintainable, not a fixed deliverable.
March 2025 — Entry Planning Engagement
Three engagement summaries
The following summaries describe engagements where clients agreed to share a more detailed account. Firm details have been kept general at client request.
Thai packaging manufacturer, Vietnam consideration
A mid-size packaging manufacturer had received informal commercial interest from a Vietnamese distributor and was assessing whether a direct market entry might be more appropriate than an agency arrangement.
Market Exploration Review followed by an Entry Planning Engagement. The review identified material differences between agency and direct-entry structures under Vietnamese law. The planning engagement developed a phased approach, beginning with a representative office structure.
The firm proceeded with a representative office registration, which completed within the timeline projected in the entry plan. The agency arrangement that had initially prompted the enquiry was renegotiated on more favorable terms once the firm had legal presence in the market.
Completed: March 2025
Bangkok professional services firm, Indonesia and Philippines
A professional services firm was considering simultaneous entry into two markets. Leadership wanted to move quickly; the advisory question was whether that pace was realistic given the firm's available capacity.
Market Exploration Reviews for both markets, conducted sequentially over six weeks. The reviews surfaced significant differences in the licensing environments for foreign professional services in each jurisdiction, and raised questions about the firm's capacity to manage two parallel regulatory processes.
The firm chose to proceed with Indonesia first, deferring the Philippines engagement by approximately twelve months. This was not the outcome leadership had originally planned for, but our reading was that a two-market simultaneous entry carried material execution risk at that scale.
Completed: February 2025
Family-owned distribution business, Malaysia entry
A family-owned distribution business had committed to establishing a Malaysian operation and was twelve months into the setup phase. The leadership team was managing the expansion alongside the domestic business, and found the pace of new regulatory and commercial questions difficult to absorb.
Twelve-month Expansion Advisory Partnership. Monthly sessions covered operational progress, regulatory milestones, and staffing decisions. Between-session support was used regularly — particularly around a local management hire and a licensing clarification that required coordination with a Malaysian legal specialist.
The Malaysian operation reached its initial commercial targets within the timeline originally projected. The leadership team described the partnership as most useful not for any single decision, but for the consistency it provided when questions arose at unpredictable moments in the first year.
Completed: April 2025
A few numbers from the record
12+
Years of advisory work with Thai firms
4.7
Average client satisfaction rating (out of 5)
80+
Engagements completed across all three service types
60%
Of clients return for a second or subsequent engagement
Would a conversation be a reasonable next step?
If you are considering a cross-border step and these accounts suggest our approach may fit your situation, we are glad to have an initial conversation. We will be straightforward about whether we think we can be useful to you.
Get in Touch