A considered approach to entering international markets
Thanya Advisory works with Thai firms weighing a cross-border step. We help clarify the landscape, prepare a workable entry plan, or sit alongside leadership through the first year of a new market engagement.
Three ways we may be able to help
Each engagement is scoped around a particular stage of an international decision — from the early reading of a market, through to active support during the expansion itself.
Market Exploration Review
A focused engagement for Thai firms considering a meaningful step into one or two international markets. Covers an initial reading of the target market context, regulatory and commercial considerations, and the firm's own readiness to carry a cross-border operation.
- Written observations note
- Regulatory & commercial context
- Readiness assessment
Entry Planning Engagement
A ten-to-twelve-week engagement producing a written entry plan covering commercial approach, legal entity and licensing considerations, local operating arrangements, financial modeling, and a sensible phased timeline.
- Weekly working sessions
- Legal & financial modeling
- Phased entry plan document
Expansion Advisory Partnership
A twelve-month advisory partnership for leadership teams actively carrying an international expansion. Includes monthly working sessions, written correspondence between sessions, and quiet support for specific moments — a local hire, a regulatory question, a channel partner conversation.
- Monthly leadership sessions
- Between-session correspondence
- 12-month structured support
Considerations that may matter to you
Regional Perspective
Our work is shaped by the particular conditions Thai firms encounter when they step into regional and global markets — from ASEAN regulatory environments to cross-border operating structures.
Measured Framing
We present observations as observations — not advocacy. Our notes open questions as often as they close them, because a clear-eyed picture tends to serve clients better than a confident-sounding one.
Working Documents
Outputs are drafts the client can work with and revise — not polished pitch documents. A plan that gets used is worth more than one that gets filed away.
Leadership Involvement
Engagements are conducted jointly with the client's leadership and operating teams. The process builds internal understanding, not just an external report.
Appropriate Pace
International steps tend to benefit from deliberate timing. Our engagements are structured to allow clients to absorb findings and adjust direction before committing to the next stage.
Candid Correspondence
Between formal sessions, clients may reach us for a specific question — a local hire consideration, a regulatory clarification, a second opinion on a commercial term. We try to be genuinely useful in those moments.
Is an international step something you are weighing at the moment?
A short conversation could help clarify whether our work may be a reasonable fit for where your firm is now. There is no obligation, and the discussion tends to be useful either way.
Things clients often ask
What size of firm do you typically work with?
Most of our clients are Thai-registered businesses with an established domestic position — typically a leadership team of five or more, with existing revenue and some internal capacity to manage a cross-border project. We tend not to work with very early-stage ventures, as the timing may not be appropriate for the kind of engagement we provide.
Which markets do you have familiarity with?
Our strongest reading covers ASEAN markets, South Asia, and select markets in East Asia and the Middle East. We can also assist with entry considerations in Europe and North America, though we would be transparent about the limits of our direct experience in those regions. Where necessary, we can indicate specialists in areas outside our core scope.
How is the work delivered — in person or remotely?
Working sessions may be conducted in person at our Bangkok office, at the client's premises, or by video call depending on what suits the project. For longer engagements, we typically begin with an in-person session and mix formats thereafter. Written correspondence can proceed entirely remotely.
What does the initial conversation involve?
An initial conversation is a straightforward exchange — we listen to where your firm is and what you are considering, and share our initial sense of whether and how we might be useful. It typically lasts between thirty and sixty minutes, and there is no commitment attached. We may conclude that a different type of support would be a better fit, and we will say so if that is our honest assessment.
Can we start with the review and move to a larger engagement later?
Yes. Many clients begin with the Market Exploration Review and, depending on what it surfaces, may proceed to an Entry Planning Engagement or an Advisory Partnership. Each engagement stands on its own and carries useful output regardless of what follows. There is no obligation to progress to the next stage, and we do not structure our work to create that kind of pressure.
How do you handle confidentiality?
All client engagements are conducted under confidentiality. We do not share client information with other clients or with third parties, other than in cases where the client has specifically requested us to engage an external specialist on their behalf. We are willing to discuss our confidentiality approach in detail before an engagement begins.
Our Office in Bangkok
78 Asok-Din Daeng Road, Din Daeng, Bangkok 10400
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Contact Details
Telephone
+66 2 579 2846Office Address
78 Asok-Din Daeng Road
Din Daeng, Bangkok 10400
Thailand
Office Hours
Monday – Friday
09:00 – 17:30 ICT
Closed on Thai public holidays
"We respond to all enquiries within two working days. For more time-sensitive matters, a call is usually the most direct path."