Three engagements, each designed for a particular stage
Each service is designed to be useful on its own, while also building toward the next stage when that makes sense. There is no requirement to commit to all three, and no pressure to progress.
← Back to HomeHow we structure our advisory work
Thanya Advisory's work is built around the recognition that international expansion decisions move through distinct stages — and that the kind of support a firm needs in the early consideration phase is quite different from what it needs twelve months into operating in a new market.
Our three engagement types reflect those stages. The first — a Market Exploration Review — is appropriate for firms still weighing whether a cross-border step is the right direction. The second — an Entry Planning Engagement — suits firms that have decided on a target market and need a structured plan to carry the work forward. The third — an Expansion Advisory Partnership — is for leadership teams that have committed to a market and want a consistent advisory presence through the setup phase.
Each engagement produces a defined written output. Each is conducted jointly with the client's team. And each stands on its own as a complete piece of work.
Early consideration stage
Is this market worth a serious look? The Market Exploration Review is appropriate here.
Committed to a target market
The firm has chosen a market and needs a structured plan. The Entry Planning Engagement is appropriate here.
Actively entering a new market
Leadership is carrying the expansion and needs steady advisory support. The Expansion Advisory Partnership is appropriate here.
Market Exploration Review
A focused engagement for Thai firms considering a meaningful step into one or two international markets over the coming eighteen months. The review covers an initial reading of the target market context, regulatory and commercial considerations, and the firm's own readiness to carry a cross-border operation.
Returns a written note with observations, open questions, and a sensible list of items to consider before committing to a specific route. The intent is considered preparation, not advocacy for any particular market.
Initial reading of target market regulatory and commercial context
Assessment of the firm's operational readiness for cross-border activity
Written note with observations, open questions, and considerations
One working session with the client's leadership team
Follow-up Q&A session to review and discuss the written output
Typical scope and timeline
Typical scope and timeline
Entry Planning Engagement
A ten-to-twelve-week engagement for firms preparing to enter a specific international market. The work produces a written entry plan covering commercial approach, legal entity and licensing considerations, local operating arrangements, financial modeling, and a sensible phased timeline.
Conducted jointly with the client's leadership and operating teams, with weekly working sessions and interim drafts. The output is a working plan the client can maintain and adjust, rather than a polished pitch document.
Commercial approach and go-to-market framework for the target market
Legal entity, licensing, and registration pathway analysis
Local operating arrangements — staffing, premises, logistics considerations
Financial modeling in client-editable format
Phased implementation timeline with key milestones and decision points
Expansion Advisory Partnership
A twelve-month advisory partnership for leadership teams actively carrying an international expansion — typically the first year of operating in a new market, or the setup phase that precedes it. The partnership includes monthly working sessions, written correspondence between sessions, and quiet support for specific moments.
Delivered with attention to the particular considerations that Thai firms carry into regional and global contexts — including local hiring, regulatory questions, channel partner conversations, and the operational cadence of managing across borders.
Monthly working sessions with the leadership team (12 months)
Written correspondence and advisory notes between sessions
Ad hoc support for specific moments — hiring, regulatory, commercial
Ongoing financial and commercial model review
Specialist referrals at cost as needs arise
Typical scope and timeline
Choosing the right engagement
The table below may help clarify which engagement is the most appropriate starting point for where your firm is now.
| Feature | Market Exploration | Entry Planning | Advisory Partnership |
|---|---|---|---|
| Duration | 2–3 weeks | 10–12 weeks | 12 months |
| Market decided | ○ | ✓ | ✓ |
| Written entry plan | — | ✓ | ✓ |
| Financial modeling | — | ✓ | ✓ |
| Between-session access | — | — | ✓ |
| Suitable for active market entry | — | — | ✓ |
| Fee (THB) | ฿11,800 | ฿39,700 | ฿69,900 |
If you are unsure which engagement fits your situation, a short initial conversation usually clarifies this quickly.
How all engagements are carried out
Strict confidentiality
Client information is not shared across engagements, and is not retained beyond the engagement period without agreement.
Written scope agreements
Scope is agreed in writing before work begins. Any changes are documented before additional work proceeds.
Source transparency
All written observations include notes on their basis. Uncertain or limited data is flagged explicitly.
Internal quality review
All substantive deliverables are reviewed by the principal advisor before reaching the client.
PDPA-aligned data handling
Client personal and commercial data is handled in line with Thailand's Personal Data Protection Act requirements.
Interim reviews included
Longer engagements include scheduled interim reviews so direction can be adjusted before the final deliverable is produced.
Not sure which service fits your situation?
A brief conversation usually clarifies this quickly. We can listen to where your firm is and suggest which engagement — if any — may be worth considering. There is no obligation attached to that conversation.
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