Terms & Conditions

1. Introduction

These Terms and Conditions ("Terms") set out the basis on which Thanya Advisory Co., Ltd. ("the Firm," "we," or "us") offers advisory services to clients ("you" or "the Client"). By engaging our services, you indicate that you have read, understood, and agreed to be bound by these Terms.

These Terms apply to all engagements conducted by the Firm, including the Market Exploration Review, the Entry Planning Engagement, and the Expansion Advisory Partnership. Where a separate written engagement letter is agreed, that letter will take precedence over these Terms in the event of any inconsistency.

These Terms are governed by the laws of the Kingdom of Thailand. Any questions about these Terms may be directed to [email protected].

2. Nature of Our Services

Thanya Advisory provides advisory and consulting services in the field of international business expansion, principally to Thai-registered firms and Thai-resident business owners considering, planning, or carrying a cross-border operation.

Our services are advisory in nature. The Firm offers analysis, observations, frameworks, and considered recommendations to assist clients in making their own informed decisions. We do not act as legal counsel, licensed financial advisers, licensed tax advisers, or regulatory compliance agents. Clients requiring formal legal, financial, or regulatory advice for a specific jurisdiction should engage appropriately qualified professionals in that jurisdiction.

Where the Firm refers a client to a specialist, such referral does not constitute an endorsement of that specialist's services, and the Firm accepts no responsibility for work carried out by third parties.

3. Engagement Scope

The scope of each engagement is agreed in advance between the Firm and the Client, typically documented in a written engagement letter or proposal. The Firm's obligations are limited to the scope described in that document.

Changes to scope requested by the Client during an engagement will be discussed and, where agreed, documented in a written amendment. The Firm reserves the right to adjust timelines or fees where scope changes materially affect the work required.

The Firm will use reasonable care and skill in carrying out the agreed work. Delivery timelines indicated in engagement materials are reasonable estimates and may be affected by the availability of information, access to key contacts, and other factors outside the Firm's direct control.

4. Fees and Payment

Fees for each service are as set out in the relevant engagement letter or on the Firm's website at the time of engagement. Current indicative fees are:

Unless otherwise stated in the engagement letter, fees are invoiced as follows: fifty percent (50%) upon engagement confirmation, and the remaining balance upon delivery of the primary engagement output or at agreed interim milestones.

Payment is due within fourteen (14) calendar days of the invoice date. Invoices are issued in Thai Baht. Where payment is received in a foreign currency, exchange rate differences are for the Client's account.

Fees quoted are exclusive of applicable value-added tax (VAT), which will be added where required under Thai law. Quoted fees do not include out-of-pocket expenses (travel, translation, third-party filing fees, etc.) unless explicitly stated otherwise in the engagement letter. Reasonable expenses are invoiced at cost with supporting documentation.

5. Client Responsibilities

The quality and relevance of the Firm's work depends in part on the accuracy and completeness of information provided by the Client. The Client agrees to:

• Provide accurate, complete, and timely information relevant to the engagement
• Make available key personnel for working sessions and interim reviews as agreed
• Notify the Firm promptly of any material change in circumstances that may affect the engagement
• Review and provide timely feedback on interim outputs where such review is part of the agreed process

The Firm will not be responsible for delays or deficiencies in its work arising from the Client's failure to meet these responsibilities, and may adjust timelines and fees accordingly.

6. Confidentiality

The Firm treats all information received from clients as confidential. We will not disclose client information to third parties without the Client's consent, except where required by law, by a regulatory authority, or where disclosure is necessary to deliver the agreed services (for example, engaging a specialist with the Client's knowledge).

The Client acknowledges that the Firm's analytical approaches, frameworks, and working methods constitute confidential professional know-how. Engagement outputs are prepared for the Client's internal use and should not be shared publicly or with third parties without the Firm's written consent.

Confidentiality obligations survive the conclusion of an engagement and continue for a period of three (3) years unless a separate written agreement specifies otherwise.

7. Intellectual Property

Written outputs produced by the Firm specifically for a client engagement — such as market review notes, entry plans, and advisory correspondence — are delivered for the Client's own use. Upon receipt of full payment, the Client may use, adapt, and distribute such outputs internally.

Frameworks, templates, reference materials, and methodologies that the Firm brings to an engagement remain the intellectual property of the Firm. Their use in delivering the agreed output does not transfer ownership to the Client.

The Firm retains the right to develop and use skills, knowledge, and general experience acquired during engagements in serving other clients, provided this does not involve the disclosure of Client-specific confidential information.

8. Limitation of Liability

The Firm's work represents professional analysis and advisory opinion. Clients should apply their own judgement to the Firm's recommendations and, where appropriate, seek independent verification from licensed professionals before taking significant business decisions.

To the fullest extent permitted by applicable law, the Firm's aggregate liability to the Client in connection with any engagement — whether in contract, tort, or otherwise — shall not exceed the total fees paid by the Client for that engagement.

The Firm shall not be liable for:

• Indirect, consequential, or incidental loss, including lost revenue, lost business, or loss of anticipated savings
• Loss arising from the Client's reliance on engagement outputs without appropriate additional professional advice
• Loss arising from changes in market conditions, regulations, or other external factors occurring after delivery of an engagement output
• Loss arising from inaccurate or incomplete information provided by the Client

Nothing in these Terms limits liability that cannot be limited under applicable Thai law, including liability for fraud or gross negligence.

9. Cancellation and Early Termination

Either party may terminate an engagement by giving fourteen (14) days written notice to the other. Upon termination, the Client is responsible for fees corresponding to work completed up to the date of termination, including any non-recoverable third-party costs incurred on the Client's behalf.

Advance fees paid beyond the amount corresponding to completed work will be refunded within thirty (30) days of the termination date, less any reasonable administration costs.

The Firm reserves the right to suspend or terminate an engagement where the Client has materially breached these Terms, including by failing to make payment when due, or by providing materially false or misleading information.

10. Website Use

The content published on this website is intended for general information only and does not constitute professional advice. Market conditions, regulatory requirements, and commercial considerations in international markets vary and change. Information on this website should not be relied upon as a substitute for advice tailored to your specific circumstances.

The Firm makes reasonable efforts to keep website content accurate and up to date, but does not warrant the completeness or currency of any information published here. Links to external websites are provided for convenience only and do not imply endorsement.

11. Dispute Resolution

In the event of a dispute arising from or relating to an engagement, the parties agree to first attempt to resolve the matter through good-faith discussion. Where this is not possible within thirty (30) days of written notice of the dispute, the matter may be referred to mediation before a mutually agreed mediator.

If mediation does not produce a resolution, disputes shall be subject to the exclusive jurisdiction of the courts of the Kingdom of Thailand, applying Thai law.

12. Governing Law

These Terms, and any engagement conducted under them, are governed by the laws of the Kingdom of Thailand. The parties submit to the non-exclusive jurisdiction of the Thai courts for the resolution of any dispute that cannot be resolved through the process described in Section 11.

13. Changes to These Terms

The Firm may revise these Terms from time to time. Updated Terms will be published on this page with a revised "Last Updated" date. Engagements in progress at the time of any revision will continue to be governed by the Terms in effect at the start of that engagement, unless both parties agree otherwise in writing.

14. Contact

Questions about these Terms may be directed to: